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Brand Manager

Airtel X Labs
6 to 8 years
6 to 8 years
Digital Marketing
Last active
68% Matching
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Digital Marketing

Perfect for people who

have graduated from Tier-1 college and has experience with Marketing, Marketing Research, Business Development

  About opportunity

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. We are always looking for people who are thinkers & doers. People with passion, curiosity & conviction, people who are eager to break away from conventional roles and do ‘jobs never done before’.

Purpose of the Job

Creation of world class communication solutions for brand airtel. This role is expected to deliver around multiple campaigns – with a full 360. In addition, this person is expected to manage all communication requirements needed to support specific marketing verticals.

Key Deliverables

  • Unearth insights from primary & secondary sources & be the voice of consumer logic.
  • Ensure that research & direct consumer data is used to consistently sharpen our strategic focus
  • Interface with the product marketing group to influence the pipeline of products/ propositions
  • Management of workflows & timelines for development of ATL campaigns (across TV, print, retail, digital, outdoor & radio)
  • Complete oversight from brief to output for all BTL campaigns
  • Manage 3rd party vendors (e.g. film producers, photographers) to ensure we get best in class quality
  • Ensure management of timelines for campaign (ATL & BTL) development
  • Ensure total compliance with brand guidelines
  • Liaise with Circles to ensure most effective deployment of campaigns
  • Work with the media team to ensure that most efficient solutions are deployed
  • Ensure that agency resources are fully engaged/ keen to work on our business

Skills Required

  • Creative judgment needed to assess BTL & ATL work
  • Management of an ATL/ BTL calendar on assigned businesses
  • Management of partner agencies & vendors
  • Internal partnership with Circles & marketing group

Educational Qualifications

  • MBA
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Brand Manager

Airtel X Labs   •   Gurgaon