Founded in 2010 as a daily deals platform, Snapdeal has grown explosively to become one of India’s largest online marketplaces, soaring above $5 billion in valuation and over 6000 employees by team size.
The company’s recruitment team understands that the only way Snapdeal can stay ahead of competition is by consistently attracting precious top talent that truly aligns with its vision. Which is why the company’s hiring leadership turned to Belong to help them cut through the noise.
Santosh HD is Snapdeal’s lead recruitment specialist. With over 9 years of experience in technology recruitment, he is leading hiring efforts for core engineering and product positions on the company’s multimedia research and cloud teams.
SOCIAL AND INSIGHTFUL
“The most important things I look for in anybody are zeal and enthusiasm,” says Santosh. “I want to know what the person really cares about, apart from the projects they are handling. And for that I try to see if they are blogging about something they are passionate. Or are they actively contributing on any forums? Are they doing anything to improve their skills?”
“And that is something I really like about Belong,” he says almost immediately, referring to the social insights recruiters gain about candidates on Belong. “It connects me to all the relevant social profiles, which is very helpful for me to get to know the candidate.”
CUTTING THROUGH NOISE
The ability to quickly fill open positions continues to be a classic challenge for most recruiters. Not least because many rely on productivity-sapping job sites where one manually sifts through hundreds of resumes to find a few good candidates, and on poor engagement mechanisms that usually result in dismal response rates.
Here’s where Santosh believes Belong’s powerful search and predictive technology helps spot candidates who are relevant, and receptive to new opportunities. “When compared to other solutions like Naukri or LinkedIn, the candidates we find on Belong are really interested in us. They like the work we do and the opportunities we offer, and they want to take that up. This cuts out people who are not truly keen on us,” he says.
“When compared to other solutions like Naukri or LinkedIn, the candidates we find on Belong are really interested in us. They like the work we do and the opportunities we offer”
And most importantly, Santosh finds that candidates from Belong match the exacting standards of Snapdeal’s technology teams. “They have the ability to clear our interviews. The depth they bring technically is usually higher and they are more prepared to take our interviews,” he says.
IMPACTFUL CANDIDATE EXPERIENCE
Candidate experience at Snapdeal starts from the very first click. Its careers site, for example, promises applicants a turn-around time of 48 hours. Those visiting the company’s offices can rest assured that all interview rounds will finish on the same day (unless they are interviewing for leadership roles). “And we make sure all interviewing candidates meet with the senior leadership. They need to get the sense that they are meeting the right people who are going to be invested in them,” explains Santosh.
It’s no wonder then that the company takes full advantage of Belong’s candidate engagement technology, which allows recruiters to build lasting relationships with candidates through personalized interactions. “Candidates coming in from Belong are very impressed with how we have engaged them. Some, in fact, remember the first email we sent out to them weeks into the interview!” he says. And there are those who refer their friends even when they are unable to pursue a conversation.
“Candidates coming in from Belong are very impressed with how we have engaged them. Some, in fact, remember the first email we sent out to them weeks into the interview!”
In talent markets that are hugely competitive, this matters a lot, explains Santosh. “Onboarding, for example, is a struggle for a lot of companies because candidates decide to drop off or go with a competitor at the last minute. But when you are able to engage and follow up with them in a very personalized way, it instils a lot of confidence in them about us. And that becomes very difficult for any competitor to match.”
In summary, Santosh believes Belong is a great solution for recruiters. “The team is excellent to work with and the software itself feels good to use - not boring!” But most importantly for recruiters, Santosh believes it is time to look beyond the routine solutions to hiring. “Belong enables that,” he says.